Mobile Advertising – Bids, Call-only and more 

Mobile Advertising – Bids, Call-only and more 

This webinar covers the use of mobile bid adjustments, Call-only ads, which extensions are great for mobile and dip into mobile call conversions. covering the use of mobile bid adjustments, using Call-only ads, understanding which extensions are great for mobile and...
AdWords Mobile: Tracking & Reporting

AdWords Mobile: Tracking & Reporting

An in-depth look at tracking conversions both within AdWords and Google Analytics. Understanding the concept of Estimated Total Conversions, how to access them in the interface, and how to use them in campaign optimizations. A walk-though of setting up calls as...
Overwhelmed with Tags? There’s a Course for That

Overwhelmed with Tags? There’s a Course for That

Join Google on their next course on Analytics Academy: Google Tag Manager Fundamentals. In this self-paced course, you’ll learn how Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers. If you finish by July...
Great Tips on Easy to Use Design Tool

Great Tips on Easy to Use Design Tool

Canva is a great tool for marketers with limited design skills and an alternative to other software packages. This is a web based tool that can be used from any computer with no fees to join. Canva senior designer Poppie Pack and learn design techniques you can start...
Getting started with Mobile Advertising (VIDEO)

Getting started with Mobile Advertising (VIDEO)

This Google hang out will be covering the benefits and importance of Mobile Advertising, basic tips for website designs for mobile and mobile ad types and layout advice! covering the benefits and importance of Mobile Advertising, basic tips for website designs for...
Are You Leaking Conversions on Cross-Device Tracking?

Are You Leaking Conversions on Cross-Device Tracking?

As consumers go about their lives they are connected through their mobile and pc devices constantly shifting between devices making a single consumer’s path to conversion hard to track. In 2014 Google introduced cross-device reporting in AdWords and now they are...
TrueView for app promotion

TrueView for app promotion

TrueView for app promotion is a video ad format designed to help you drive downloads for your mobile app. Plus, you only pay when a viewer watches your video or clicks to download.
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