Customer Match and App Promotion on AdWords

Customer Match and App Promotion on AdWords

AdWords has unveiled a new feature called customer match. Reach your most valuable customers with Customer Match 70% of online consumers agree that the quality, timing, and relevance of a brand’s message influences their perception of a brand.1 Google is in a unique...
How to improve your SEO with WooCommerce product tags

How to improve your SEO with WooCommerce product tags

Nicole Kohler writes: Football season is starting again in the United States. And as many fans well know, whether or not a team wins a game depends on nearly countless factors — how loud you yell at your television not withstanding. Search engine optimization, often...
Top 5 ways to Boost TV Spend with Digital

Top 5 ways to Boost TV Spend with Digital

Align creative across channels. If a friend was always chummy on the phone, but cold in person, wouldn’t you be confused? Don’t let a choppy brand presentation put off interested consumers who experience TV ads, search online, and visit your sites and apps. Use...
A new guide to mastering micro-moments on smartphones

A new guide to mastering micro-moments on smartphones

Being able to reach consumers at the moment they want something is huge for business. Smartphones have given marketers billions of new daily moments to connect with people. Some of those moments are better for marketing than others, of course: you’re not looking for...
Twitter for Small Business (VIDEO)

Twitter for Small Business (VIDEO)

Did you know that 85% of +Twitter users feel more connected to small and medium-sized businesses (SMBs) after following them? As a listening, discovery, and engagement tool, Twitter is invaluable to small business. Learn more about how you can use it to create...
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