From Search to Store

From Search to Store

Consumers are armed with high-powered computers in their pockets allowing them to easily find info at their fingertips. Searches made with local intent are growing quickly. For local business being there is critical to success. People turn to their phone in the split...
Be There When It Matters Most

Be There When It Matters Most

When customers look to their phones to solve their problems or fulfill their demands will you be at their fingertips? Being there when it matters most is important to businesses as consumers turn to smartphones find local businesses. Businesses and small want to be...
Calculated Metrics in Analytics

Calculated Metrics in Analytics

Calculated metrics are created by you and computed from existing metrics in Google Analytics. You can create them in the View settings of GA. Once entered you can view the metrics in custom reports or as widgets in a dashboard. Calculated metrics are great for doing...
Dunkin’ Donuts Makes Coffee Easier with Mobile

Dunkin’ Donuts Makes Coffee Easier with Mobile

Dunkin Donuts placed an emphasis on driving customers to their stores with mobile. A consumer decides they want coffee, they search ‘coffee near me,’ and then they’re off. Mobile can put us in the hands of the consumer right at the point of...
Attracting Loyal Customers with Belly

Attracting Loyal Customers with Belly

Customer loyalty can generate big results for small businesses. In the US alone, consumers hold over 3.3 billion memberships in customer loyalty programs, a 26% increase from two years ago (Source: Colloquy Loyalty Census 2015). However, on average, 50-60% of...
Finding Actionable Insights thru AdWords Reporting

Finding Actionable Insights thru AdWords Reporting

Smart analysis and reporting highlights what matters to you and your bottom line, which can directly improve your account performance. This guide covers how to surface the right insights and turn them into action. It includes important considerations as you analyze...
How Google Analytics Helps Fight Cancer

How Google Analytics Helps Fight Cancer

The American Cancer Society has adapted to provide info on cancer detection, treatments, donations and for volunteers in a digital world. They needed to get more from their digital platforms. They turned to Google Analytics and were able to leverage their digital...
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