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Optimally Test Ad Copy for the Holiday Season

Optimally Test Ad Copy for the Holiday Season

In this webinar, we dive into optimal testing strategies for the holiday season. As the peak season for most marketers, the risks and rewards are great during the holidays. What you test this season can inform next season. With the right testing strategy in place,...
NEW Smart Goals from Google Analytics

NEW Smart Goals from Google Analytics

Google Analytics has gone live with a new feature called Smart Goals. Smart Goals are based on shared anonymous data which is used to correlate to visits that convert. This is especially helpful for small businesses and those without the technical means to implement...
Two New Interactive Ad Units for Mobile App Installs

Two New Interactive Ad Units for Mobile App Installs

Google is beta testing two new ad units for mobile app installs that will provide a rich mobile experiences. Trial Run Ads and Interactive Interstitials go beyond the traditional templates Google offers for app ads. Trial Run Ads These ads are specifically for games...
Customer Loyalty Advice from Industry Experts

Customer Loyalty Advice from Industry Experts

Customer loyalty is important for small businesses, and we’ve had a lot of great conversations with industry experts who have joined us in the Google Small Business Community. Here are a few of our favorite pieces of advice from these interviews on how you can create...