by Rhett | Jan 26, 2016 | Knowledge
Here are some of the new features in Google Tag Assistant, including Google Tag Assistant Recordings. 
by Rhett | Jan 15, 2016 | Knowledge
In another video in this series we talked about the fundamentals of great ad writing. Those fundamentals will need to be adapted to mobile users. The mindset of mobile searchers is different: they may be on the go, less patient, more task-driven or in different places... 
by Rhett | Jan 14, 2016 | Knowledge
Automated bidding on the Google Display Network can help deliver smarter bids while saving you time. Learn best practices for setting up and optimizing your display automated bids. Discover how one online retailer, Wayfair, decreased cost-per-acquisition by 75% with... by Rhett | Jan 14, 2016 | Knowledge
A great ad today may not always be a great ad tomorrow. It’s a good idea to test your ads and continue to optimize them. Check out the full guide here. Useful checklist here. by Rhett | Jan 14, 2016 | Knowledge
Creating great text ads can have big rewards for you in AdWords. Better relevance and click-through (CTR) lead to higher quality ads, which in turn can lead to better positions, lower CPCs, or both. That leads directly to the bottom line: better returns for your ad... 
by Rhett | Jan 8, 2016 | Knowledge
Attribution helps marketers understand how channels and campaigns work together to drive results, rather than just looking at the last click. But in an increasingly cross-channel and cross-device world, navigating through the attribution can be difficult. In this... 
by Rhett | Jan 5, 2016 | Knowledge
The new hosts of the Apps Show give some helpful gmail tips and shortcuts. 
by Rhett | Jan 4, 2016 | Knowledge
Data driven decisions isn’t just for businesses. This is the interesting case of a Texas high school football team that never punts. Would seem pretty risky on the surface but the coach uses analytics to justify his decisions which seem to be paying off for the... 
by Rhett | Jan 4, 2016 | Knowledge
Learn how to link Analytics to your AdWords account, giving you more insight into what happens after people land on your website. Linking Analytics gives you the ability to import Analytics goals and transactions as AdWords conversion actions, use Analytics... 
