Best Practices: Tailor Ads for Mobile Searches

Best Practices: Tailor Ads for Mobile Searches

In another video in this series we talked about the fundamentals of great ad writing. Those fundamentals will need to be adapted to mobile users. The mindset of mobile searchers is different: they may be on the go, less patient, more task-driven or in different places...
Best Practices: Tailor Ads for Mobile Searches

Best Practices: Remembering AdWords Fundamentals 

Creating great text ads can have big rewards for you in AdWords. Better relevance and click-through (CTR) lead to higher quality ads, which in turn can lead to better positions, lower CPCs, or both. That leads directly to the bottom line: better returns for your ad...
ANALYTICS The High School Football Coach Who Never Punts

ANALYTICS The High School Football Coach Who Never Punts

Data driven decisions isn’t just for businesses. This is the interesting case of a Texas high school football team that never punts. Would seem pretty risky on the surface but the coach uses analytics to justify his decisions which seem to be paying off for the...
Linking your Google AdWords and Analytics accounts

Linking your Google AdWords and Analytics accounts

Learn how to link Analytics to your AdWords account, giving you more insight into what happens after people land on your website. Linking Analytics gives you the ability to import Analytics goals and transactions as AdWords conversion actions, use Analytics...