Drive performance on Mobile

Drive performance on Mobile

Because a majority of Google searches happen on mobile, it’s important for marketers to take a step back and think about a comprehensive mobile AdWords strategy. We’ll cover how to implement measurement, advertising, and investment strategies that drive...
Certification Refresher: Mobile 

Certification Refresher: Mobile 

80 percent of consumers use search engines to find services near them, and will make mobile conversions from those pages. Would you like to learn how to reach mobile customers, and be able to provide tangible evidence of your skill in that area?
How to Optimize Your Ads for In-Store Sales

How to Optimize Your Ads for In-Store Sales

“In this video, we’ll cover how to optimize your campaigns for maximum return from both online and offline conversions. We’ll show you how to use campaign performance data to fine tune how you invest online so that you can maximize total conversions...
Use Broad Match in AdWords to Capture Local Searches

Use Broad Match in AdWords to Capture Local Searches

“In this video, we’ll cover keyword best practices when it comes to local campaigns – specifically, how to ensure your ads are showing up for all the local searches happening around your business locations. We’ll cover: – Using phrase and...
How to Enable Location Extensions in AdWords

How to Enable Location Extensions in AdWords

“How to drive traffic to your local store using AdWords? Location extensions are great for helping on-the-go shoppers locate your business location – showing things like your business address, phone number, and a map marker with your ad text. In this...
Measure the Offline Value of Your Online Ads 

Measure the Offline Value of Your Online Ads 

“Measuring and tracking the full impact of your AdWords campaigns is important to help maximize return on investment. This video will cover how to start measuring the offline value that’s driven by your online ads. First, we’ll lay out a formula to help you get...