The Magic of Online-to-Store Measurement

The Magic of Online-to-Store Measurement

What you can do by adding a user id tracking on your website c combined with tracking in-store behavior is amazing. Petit Bateau uploaded personally non-identifiable in-store data into Google Analytics and discovered that digital played a significant role in driving...
Mobile First for the Micro-Moments that Matter

Mobile First for the Micro-Moments that Matter

If you hadn’t heard yet the Google Performance Summit was yesterday led by Sridhar Ramaswamy, Senior Vice President, Ads and Commerce. The arrival of mobile has led to a change in behavior where consumers have micro-moments of desires to know, learn and find out...
Driving Mobile App Downloads and Engagement

Driving Mobile App Downloads and Engagement

At Google I/O some updates were announced for mobile app campaigns. Improvements to our Universal App Campaigns: expanding beyond Android into iOS and optimizing beyond CPI for user value and in app conversions, and A new analytics platform called Firebase Analytics...
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