Automated Extensions for Google Shopping Ads
Aug 31, 2015 
1 min 
Google has announced some sweet new features that help differentiate your ad from the competition.
These new extensions are displayed alongside your shopping ads (PLAs) at no additional work or cost. They use existing information you’ve provided in your Merchant Center settings and data feed to automatically show free shipping and price drop information in a consistent and digestible way for shoppers.
Combining this with the other extensions available to PLAs is the best way to go.
- Merchant promotions to share discounts and promo codes
- Product ratings to display aggregated star ratings and link to customer reviews
- Trusted Stores certification to show the world you’re trusted by Google as a great place to shop
Source: Inside AdWords: Introducing automated extension for shopping ads (PLAs)
