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Google has announced some sweet new features that help differentiate your ad from the competition.

These new extensions are displayed alongside your shopping ads (PLAs) at no additional work or cost. They use existing information you’ve provided in your Merchant Center settings and data feed to automatically show free shipping and price drop information in a consistent and digestible way for shoppers.

new shopping extensions

Combining this with the other extensions available to PLAs is the best way to go.

Source: Inside AdWords: Introducing automated extension for shopping ads (PLAs)