Best Practices: Tailor Ads for Mobile Searches

In another video in this series we talked about the fundamentals of great ad writing. Those fundamentals will need to be adapted to mobile users. The mindset of mobile searchers is different: they may be on the go, less patient, more task-driven or in different places in their buying journey.

Check out the full guide here. Useful checklist here.

https://www.youtube.com/watch?v=sgjG-xtUYNE