The future of app ads is the Universal App Campaign designed to get you installs and active users.

Check out how to setup universal app campaigns in the new AdWords interface.

Learn the importance of apps in a mobile first World and best practices around app promotion with Google; all to help you acquire higher quality users for long-term success and sustainability.

Measureschool recently hosted a live stream to review the latest changes to Google Analytics for Firebase from I/O 2017.

Firebase Analytics is the newest addition to Googles Analytics tools which is built primarily with Mobile Apps in mind.