The Continued Rise of Mobile Web Drives Mobile Search Spend

SearchEngineLand posted two recent articles on mobile internet usage.

Businesses are increasing their spend on mobile search.

It’s important they do as the IAB has released a report mobile users find the mobile web to be valuable and use it heavily.

Take a look at the numbers

Over 50% of mobile users use their devices to perform searches.

Desktop is still the leader in total volume of clicks, impressions and conversions but mobile is quickly rising in spend as mobile users can make an in-store visit, place a call or buy on-line. The cpc’s are often lower on mobile than desktop making it attractive for many users who want to reach mobile users specifically.

Search Is Number One Content Discovery Tool For Mobile Users.