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Here’s how to quickly enable cross-device conversions for automated bidding in your AdWords account under Tools>Conversions:

  1. Under Settings, make sure the Conversion bid metric is set to “Conversions” instead of “Converted clicks.” As a reminder, cross-device conversions and other controls are not offered for “Converted clicks”.
  2. Click “Include advanced conversions” and check the box to include cross-device and other advanced conversions in your “Conversions” reporting column and automated bidding.


Source: Inside AdWords: Make every conversion count: cross-device data now included in the Conversions column and integrated with automated bidding