Digital Analytics on the Treasure Coast
We firmly believe in web analytics and implement Google Analytics tracking in all of our campaigns for websites and both mobile apps.
Every vendor out there reports on ad metrics but partners will go beyond the click and help businesses understand how consumers interact with them digitally and how to better that experience.
Web analytics is defined as:
(1) the analysis of qualitative and quantitative data from your website and the competition,
(2) to drive a continual improvement of the online experience that your customers, and potential customers have,
(3) which translates into your desired outcomes (online and offline). – Avinash Kaushik
Our team of Google Analytics Qualified Individuals will help you implement analytics tracking and make insights on actionable data for the continuous improvement of your digital marketing.
Custom and detailed reporting will help track conversions both on your site and in your store. You can view a demo here.
Why Websuited When it Comes to Analytics?
Before implementing Google Analytics we’ll evaluate what we will be tracking -website, app or both. From there we will determine what will be site as site goals- time on site, form submissions, newsletter signups, etc. In addition filters will be set to keep your visits to your site from skewing the data for how consumers interact with it.
Once the parameters are defined and set the code will be placed on the site. We recommend using Google Tag Manager to insert the code onto your website. Tag Manager will allow the installation of multiple tags for remarketing, conversion tracking and more by only touching your site one-time with the GTM tool and using GTM to deploy additional code without any site edits.
Finally, if you haven’t already, we will have you sign up for Google Analytics and Google Tag Manager so we can make you full admins. We want you to be the owner of your own assets. Its your website and apps, you should have full control of the tools used to track your assets. We want to be your partner and trusted advisor not a vendor that leaves you hanging or holds items over your head.
We will provide custom dashboard and reports tailored to the KPI’s and goals of your business. We’ll enable analytics to capture demographic and interest data from your users. Reports can be automated to be delivered to your inbox for convenient and transparent reporting.
We’ll use segmenting and multi-channel attribution to get valuable insights from your data. All part of strategies we use to get better results for our partners.