Treasure Coast Search Advertising (PPC)

ppc marketing

When potential consumers are searching for your products and services it is important that you be visible to be considered.

PPC marketing allows you to get visibility right away on search engines when your potential customers are searching for products and services you offer.

One of the major ppc marketing platforms is Google AdWords which is the largest search network. It includes other search partners like AOL and Ask.com and accounts for about 80% of all online searches.

The Bing Ad Center helps to expand reach to both Bing and Yahoo search engines.

Why Websuited? Quality Score and Conversions

We go the extra mile in everything we do.

Expert Setup

A great quality score starts with expert account setup. Great organization allows for better targeting and campaign management. Close-knit ad groups allow the right ads be served on the right searches. Negative keyword use prevents your ads from being served on irrelevant and unwanted searches.  We always begin with a great foundation.

Great Ads

Anyone can get ads served. Great ads require clear, concise keyword focused messages with strong calls-to-action. But even that is just the start.

  • callout extensionsCallout Extensions– Get more attention. The newest of the extensions available to optimize campaigns. This extension allows our partners to extend their ad and show more info. This is a great place to show off your unique selling points. They should be short, specific and in sentence case.
  • Sitelinks Extensions- Give customers options. Sitelinks drive customers to important pages on your website. Help them get to what they want in just one click with sitelinks.
  • Location extensions- Great for helping customers get to your store. Location extensions work for all your locations and will show your convenient location to your potential customers. Show your address, phone number and map marker. This helps mobile users click-to-navigate to your door.
  • Call extensions- Get more calls by showing a phone number in your ads.On mobile it works as click-to-call. Calls are charged the same as a click- driving more calls at no additional cost.
  • App extensions- Get users to download your app or visit your app store page with the click of a button
  • Review extensions- Highlight positive, third-party reviews from trusted sources. Build trust with potential customers at a glance.

Expert Optimization

Ongoing expert analysis is needed for great optimization. Optimization is the process of continuously improving the ads performance and increasing ROI. We pride ourselves in providing great optimization for our partners. The use of bid adjustments, ad scheduling, negative keywords and ad extensions are a few tools to optimize your campaigns.

Great Reporting

Every marketer provides reports on impressions, clicks and CTR. We provide more detailed metrics like share of voice reporting and take a much deeper dive using Google Analytics. Websuited will evaluate how your paid search traffic behaves on your site and optimize your campaigns to get the results you need.

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