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Smart Bidding in DoubleClick Search is built on Google’s deep expertise in machine learning and automation. Smart Bidding factors in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels to help you get more from your marketing budget across engines.
Thursday, 11 August 2016
For the iconic lifestyle retailer Williams-Sonoma Inc., its catalog was the cornerstone of its marketing efforts. But, given the shift to mobile, William-Sonoma’s Chief Marketing Officer, Felix Carbullido, and his team had to rethink how they tell its story. Here’s how YouTube and Google Shopping ads helped them reach consumers, driving them in-store and increasing…
Continue Reading...Wednesday, 15 June 2016
Proven best practices for optimizing your product feeds to improve performance on Google Shopping. You’ll learn how to: Provide better product titles, images, product types and other content to boost traffic and sales.
Continue Reading...
Aug 04, 2016 
1 min 
