AdWords Mobile: Tracking & Reporting
Monday, 29 June 2015
An in-depth look at tracking conversions both within AdWords and Google Analytics. Understanding the concept of Estimated Total Conversions, how to access them in the interface, and how to use them in campaign optimizations. A walk-though of setting up calls as conversions in AdWords and cross-device reporting in Analytics.
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Customer Match and App Promotion on AdWords
Wednesday, 30 September 2015
AdWords has unveiled a new feature called customer match. Reach your most valuable customers with Customer Match 70% of online consumers agree that the quality, timing, and relevance of a brand’s message influences their perception of a brand.1 Google is in a unique position to connect consumers with your business in the most relevant ways.…
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