Guide to Using Google Tag Manager for Analytics
The Google Analytics team has updated the Analytics Help Center to provide step by step instructions on implementing Google Analytics with Google Tag Manager.
In this guide, you’ll learn:
- When and why to use Google Tag Manager
- Best practices for naming conventions and setup tips
- When to choose the Data Layer or the Tag Manager UI
- How to implement GA event tracking, custom dimensions & cross-domain tracking
- How to setup AdWords, Doubleclick, and Dynamic Remarketing tags in GTM
Solutions Guide for Implementing Google Analytics via Google Tag Manager – Analytics Blog.