How Much Does SEO Cost? Here’s What to Expect

Rhett Lloyd
Sep 27, 2021
9 mins

If you have been wondering how much you will need to spend for an SEO campaign to attract more customers, we have got you covered. This post covers factors that influence the costs, how you can calculate the SEO campaign budget for your company, different types of SEO campaigns, and much more. The goal is to help you understand why you have received that quote for an SEO campaign and what you will gain from your investment.

Our SEO team at WebSuited is ready to use our vast resources to ensure your business records higher profits from your online efforts. We will get you maximum value when you allow us to handle your SEO campaign.

Why is SEO important for small businesses?

Without SEO, you will find it difficult to compete with other companies that have more online visibility. SEO makes it easy for your customers or anyone searching online for your type of services or products to find your website. SEO also helps to improve customer experience, which is essential for conversion and to get more loyal customers.

What’s the average budget for an SEO campaign?

WebSuited has worked with many clients over the years and delivered outstanding results through SEO. This is how we have created an average pricing model for the entire project based on experience.

On average, you will spend between $500 and $1,000 to run SEO projects targeting your local market for a month. It will cost more for global SEO ranking, which involves keywords that trend consistently. For such major projects, companies spend about $100,000 monthly. It costs more to compete worldwide than it does in your local area.

Considering the different features that determine the prices of SEO services, WebSuited teams use a scalable approach to analyze your project and offer quotes based on your particular needs to make it more affordable.

Why do Major SEO projects cost so much?

The fee for a major SEO project is significantly higher, because it takes greater effort and workload to get the desired results – being on page 1.

Several factors make these projects more expensive, such as the high-target company goals, project deadline, resources used to identify hot keywords, the size, and distribution of the target audience online.

SEO fees for small businesses

SEO campaigns for small businesses are more affordable. Here at WebSuited we specialize in SEO for SMBs.

On average, you will need to budget between $275 and $550 per month. The final costs depend on your business goals and the resources used. If you want to target a larger geography it can increase your budget. Bigger cities and population areas are usually more competitive than smaller towns and low population areas.

Our team at WebSuited is trained to work closely with your company, achieving and sending proof of results. Our processes are transparent, and we aim to boost your website ranking to the top of SERPs.

WebSuited achieves outstanding results for small businesses by using our resources and advanced tools to identify essential keywords trending in your business area accurately. That is how we draw traffic to your site and increase your search presence.

How to estimate SEO fees for your project

We have included information below to help you create your budget for SEO and online advertising with WebSuited. Following this guideline, you will get an estimate similar to our quote for your SEO project.

Here are the factors you should consider while creating the budget;

Features of your SEO campaign

This part is easy if you already know what you want to achieve. For example, your SEO campaign can be targeted at enhancing your website, product pages, or blog to rank higher on SERPs. How long do you want the campaign to last?

Examine the SEO company’s service fees

It would help if you got a better idea of the budget by identifying the fees for services you would like to pay for. Find out if your SEO campaign requires a one-time project or ongoing subscription to know the charges.

Preferred Keywords influence SEO fees

You may need to pay higher fees if your preferred keywords are more complex to work with. Hot keywords deliver better results, but it is tough because your competition is also using these keywords. This is why you may need the WebSuited team’s support to stay ahead of the competition.

How large is your target audience?

Another factor that can help you estimate your SEO budget is the size of your target audience. SEO campaigns to reach a large audience are more expensive. However, your small business will sell more because of the exposure to potential customers. So you should review your budget to accommodate a wider reach through SEO.

What do you sell?

Your business niche is another determinant for SEO rates. The fees are higher for companies in highly competitive commercial sectors. So, don’t be alarmed if you get such a high quote because your business niche requires more work for SEO.

SEO target budget

Your SEO budget should be higher if your goal is to reach the top of the SERP. It is a task that requires professional SEO management consistently. It is best if your website is the first result on search pages to get exposure for your brand. We affirm that it will be worth your investment.

SEO service options and prices

WebSuited makes it easier for you to choose suitable service packages according to your budget and needs. We believe you should only pay for the specific SEO services essential to grow your business.

For example, some businesses only need short-term SEO campaigns to reach a smaller local audience. In comparison, others require long-term SEO subscriptions. It will be unfair to make you pay more money when your business can get the desired boost with a short-term SEO strategy.

Here are the different options available to small business owners;

Exclusive projects

We offer our clients complete projects tailored to meet their needs. These are mostly one-time projects to boost the brand’s online visibility on social media and search engines. Services involved include building backlinks, enhancing the website for SEO, and improving social media activity for more visibility. On average, you may pay between $1,000 and $5,000 for these services.

Monthly SEO projects

Monthly SEO projects are cost-effective and popular among small business owners. You may pay between $1,000 and $3,000 for a monthly SEO campaign to get more website traffic and engagement.

Hourly project rates

Hourly rates for SEO fall between $75 and $150. This option is great for companies that hire experts who work at specific times when their target audience is active online.

Regardless of your choice, our SEO team at WebSuited works to ensure you get organic traffic and the online exposure your business needs to make more profits.

Performance monitoring guide

It is also essential to know how to tell if your SEO investment is yielding benefits. We inform our clients that SEO results are not instant but last longer than many other digital marketing methods.

After drafting your SEO budget, you can set a time frame of six months to start checking for results. At that time, you should monitor the results by analyzing and comparing website traffic, sales records, click rate on your web pages, and much more. This is also a good time to observe what aspect of your online business attracts more traffic and know your customer’s interests.

WebSuited provides a dashboard where you can check your keyword ranking performance and see the improvements that we have made.

Can SEO be done independently?

We have been asked if it is possible to do SEO without external help. It is not advisable to attempt handling your SEO campaign if you do not have experience and the skill. The results are not likely to be better than an SEO expert’s work. and usually take longer to achieve. Most times, you will need to hire an SEO expert eventually, after wasting time and money without getting good results.

WebSuited has created plans to help you achieve excellent digital marketing results with SEO within your budget. Allow us to handle the task, and we are confident you will be impressed with the results.

More tips to create your SEO budget

While creating your SEO budget, you should carefully set realistic goals. This is the best approach to get the results you want. Please reach out to us; our experts can guide you on how to set realistic expectations for your SEO campaign.

For example, if you want your website ranking to be the first on SERPs, you should increase your budget to cover the resources needed to achieve that goal.

Also, monitor your competition. If you observe that your competition is performing much better than your company in the market, you should create a higher budget for SEO. It may take more time and effort to outwork your competition and surpass them.

However, if you have a limited budget, contact us at WebSuited. We can work with your budget to boost your sales so you can afford elaborate SEO services for more business growth.

Is the SEO fee worth it?

SEO delivers outstanding results when it is done correctly. WebSuited has been established to ensure you get the maximum value after investing in SEO. We always advise our clients to avoid shortcuts because they never work for digital marketing.

So to be clear, your investment in SEO can give your small business the boost it needs to thrive in the competitive market. Send us a message, let us tell you more.

WebSuited SEO services

WebSuited offers you scalable packages for SEO. We help you avoid paying unnecessary fees by selecting a suitable package for your business. Overall, our services include keyword research, link building, and enhancing your web pages, product pages, or social media through measurable processes. We use modern SEO methods and tools which guarantee excellent results.

For each project, WebSuited manages the entire process. This ensures you get a personalized service with excellent communication. Our reporting dashboard helps to provide clarity while holding us accountable in getting you results.

In conclusion, carefully read through the tips above to estimate your budget for SEO and make provisions for it. Contact the WebSuited team today. We will work with you to achieve excellent SEO results for more business profits.

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