The Magic of Online-to-Store Measurement

What you can do by adding a user id tracking on your website c combined with tracking in-store behavior is amazing.

Petit Bateau uploaded personally non-identifiable in-store data into Google Analytics and discovered that digital played a significant role in driving in-store purchases:

• 44% of in-store buyers had visited the site within the seven days before making their purchases,
• 9% of in-store buyers had visited the site on the same day as their purchase in the physical shop.

Source: Analytics Blog: Case Study in Online-to-Store Measurement: Petit Bateau & Google Analytics