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The holiday shopping season is getting close and times have changed. From all day trips to stores in search of doorbuster deals people are shopping at a glance via their phone. Are you ready to profit on these shopping micro-moments?

  1. Update your AdWords campaign for holiday hours and promotions.
  2. Get more people in your door by using location extensions to show off address, phone and link for directions.
  3. Adjust your budget for holidays. A ton of sales are going to happen and adjusting your budget accordingly can help you maximize your holiday sales.
  4. Create helpful content for consumers. Gift guides are a very popular tool for consumers to find that special gift.
  5. Stand out with photos. Update your Google My Business page to include photos of special products and gifts you have for this season.

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Source: Make the Most of Shopping Moments this Holiday Season | Google and Your Business