Measure the Offline Value of Your Online Ads 

Rhett Lloyd
Feb 25, 2016
1 min

“Measuring and tracking the full impact of your AdWords campaigns is important to help maximize return on investment. This video will cover how to start measuring the offline value that’s driven by your online ads. First, we’ll lay out a formula to help you get started
Then, we’ll work our way through each input of the formula to figure out or approximate its value.

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