How to Measure TV Attribution
How Google Analytics and machine learning are advancing TV attribution
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How Google Analytics and machine learning are advancing TV attribution
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Thursday, 04 June 2015
These days, the customer journey has grown more complex. We analyzed millions of consumer interactions through Google Analytics and distilled how different marketing channels affect online purchase decisions. Use the benchmarks in this tool to help understand the roles these channels play, so you can better plan which channels you will use when, increasing marketing…
Continue Reading...Friday, 09 December 2016
Julian goes over how to install GTM on accelerated mobile pages.
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