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Customer Match and App Promotion on AdWords

Customer Match and App Promotion on AdWords

AdWords has unveiled a new feature called customer match. Reach your most valuable customers with Customer Match 70% of online consumers agree that the quality, timing, and relevance of a brand’s message influences their perception of a brand.1 Google is in a unique...
New Designs for Full-Screen In-App Ads

New Designs for Full-Screen In-App Ads

Google has announced they have updated the interstitial ads for app installs. In addition they are offering color match for clean looking ads consistent with the brand. Source: Inside AdWords: Beautiful New Designs for Full-Screen In-App Ads
Mobile App Analytics Fundamentals

How to Evaluate Your Mobile App Data

Some Googlers sit down to talk about topics covered in the new Analytics Academy Mobile App Analytics Course that gives a good introductory discussion regarding mobile app analytics. If you have an app but aren’t tracking user behavior this is a must watch...