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Press Play on TrueView Video Ads for Performance

Press Play on TrueView Video Ads for Performance

Google recommends four best practices to boost performance on TrueView ads. Set the stage with right ad context and correct attribution. Capture attention with compelling ads. Reach the most qualified audiences. Track and optimize YouTube ads. Source: Inside AdWords:...
Create Great Mobile Ads – Checklist

Create Great Mobile Ads – Checklist

The Google team has put together their checklist adhering to best practices for mobile ads. Use mobile ad creatives and extensions to be mobile friendly Target mobile devices Measure the impact of mobile Make your mobile bids If you don’t have a mobile friendly...
Create Great Mobile Ads – Checklist

Display Advertising Best Practices in AdWords

Google has released their guide to getting the most out of your display advertising. It covers: Setting up campaigns for success Reaching the right audience at the right moment Choosing the best message and bids for the right moment Optimizing to get more Find the...