Beyond Last-Click Attribution: Google Best Practices

Beyond Last-Click Attribution: Google Best Practices

Google has released their best practices for attribution. Check it out: 1. Determine how important going beyond last-click attribution is to your business Assess how important going beyond the last click is for you. Why: If your paths to purchase are direct enough,...
Upgrades for Universal App Campaigns

Upgrades for Universal App Campaigns

Google has announced updates to universal app campaigns in AdWords. The big news is this campaign type has been expanded from just Android to now include iOS. Now, all app developers can tap into the simplicity and power of Universal App Campaigns to reach billions of...
Winning with Search Audience

Winning with Search Audience

Search Audience Product Managers, Cedric Dupont and Brandon Ervin, and Performance Marketing Director, Nicolas Darveau-Garneau discuss Google search audience products, strategies, and best practices.
How to Optimize Your Ads for In-Store Sales

How to Optimize Your Ads for In-Store Sales

“In this video, we’ll cover how to optimize your campaigns for maximum return from both online and offline conversions. We’ll show you how to use campaign performance data to fine tune how you invest online so that you can maximize total conversions...