Grubhub Drives App Growth with AdWords

Grubhub Drives App Growth with AdWords

Driving app discovery is becoming increasingly difficult. To solve for this, GrubHub focused their efforts on growing their app where people were discovering them most: through Search. By using Search app install ads (which include inventory in the Play store), they...
Driving Mobile App Downloads and Engagement

Driving Mobile App Downloads and Engagement

At Google I/O some updates were announced for mobile app campaigns. Improvements to our Universal App Campaigns: expanding beyond Android into iOS and optimizing beyond CPI for user value and in app conversions, and A new analytics platform called Firebase Analytics...
Upgrades for Universal App Campaigns

Upgrades for Universal App Campaigns

Google has announced updates to universal app campaigns in AdWords. The big news is this campaign type has been expanded from just Android to now include iOS. Now, all app developers can tap into the simplicity and power of Universal App Campaigns to reach billions of...
Certification Refresher: Display Advertising

Certification Refresher: Display Advertising

Would you like to reach 90% of all Internet users worldwide on a network that includes more than 2 million publisher sites, like nytimes.com and weather.com? Would you like to reach 90% of all Internet users worldwide on a network that includes more than 2 million...
Promoting Your Mobile App with AdWords

Promoting Your Mobile App with AdWords

Did you know you can promote your Android and iOS App directly in AdWords? Did you know there are at least four methods to do so? Learn how AdWords can help grow your App’s user base, drive in-app purchases, and re-enage with users across websites, Google Search,...
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