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Best Buy Draws Customers In-Store With Mobile 

Best Buy Draws Customers In-Store With Mobile 

Consumers care about how all of their devices work together to make their lives simpler and better. To help shoppers in these research moments, Best Buy’s Chief Marketing Officer, Greg Revelle, and his team used mobile to scale information across channels and...
Nissan UK Drives Store Visits with AdWords 

Nissan UK Drives Store Visits with AdWords 

The average car shopper today makes just two dealership visits in their search for the perfect ride. That’s because today’s car shoppers turn to mobile to research models, find deals, and get real-time advice before visiting a dealership. Nissan UK saw this as an...
The Magic of Online-to-Store Measurement

The Magic of Online-to-Store Measurement

What you can do by adding a user id tracking on your website c combined with tracking in-store behavior is amazing. Petit Bateau uploaded personally non-identifiable in-store data into Google Analytics and discovered that digital played a significant role in driving...