by Rhett | May 16, 2017 | Knowledge
Ana Rocha and John Senyard, Export Consultants in the Americas, will discuss the opportunities in mobile first-markets and share insights and best practices on how to best engage with mobile first users. 
by Rhett | Aug 11, 2016 | Knowledge
For the iconic lifestyle retailer Williams-Sonoma Inc., its catalog was the cornerstone of its marketing efforts. But, given the shift to mobile, William-Sonoma’s Chief Marketing Officer, Felix Carbullido, and his team had to rethink how they tell its story.... 
by Rhett | Aug 8, 2016 | Knowledge
Swarovski saw an opportunity to connect with consumers in their everyday moments, when they were searching for the right accessory. Here’s how Swarovski’s Marketing team developed rich mobile content to help shoppers discover and explore. 
by Rhett | Jun 7, 2016 | Knowledge
Can you be found when consumers want to buy? Source: Make Sure Consumers Can Find You in Their I-Want-to-Go Moments – Think with Google 
by Rhett | Jun 7, 2016 | Knowledge
Be found when consumers want to buy. Source: Shape Consumers’ Preferences in Their I-Want-to-Buy Moments – Think with Google 
by Rhett | Jun 7, 2016 | Knowledge
Be there to help consumers when they want to do something. Source: Help Consumers Get More Done in Their I-Want-to-Do Moments – Think with Google 
by Rhett | Jun 7, 2016 | Knowledge
The importance of being there for consumers when they need you. Source: Micro-Moments: How Consumers Rely on Mobile to Meet Their Needs – Think with Google 
by Rhett | Jun 7, 2016 | Knowledge
Google explains via infographic. Source: The Basics of Micro-Moments – Think with Google 
by Rhett | Jun 7, 2016 | Knowledge
Good infographic from Google. Source: Give Consumers Relevant Information in Their I-Want-to-Know Moments – Think with Google 
by Rhett | May 25, 2016 | Knowledge
If you hadn’t heard yet the Google Performance Summit was yesterday led by Sridhar Ramaswamy, Senior Vice President, Ads and Commerce. The arrival of mobile has led to a change in behavior where consumers have micro-moments of desires to know, learn and find out... 