How to Optimize Your Ads for In-Store Sales

How to Optimize Your Ads for In-Store Sales

“In this video, we’ll cover how to optimize your campaigns for maximum return from both online and offline conversions. We’ll show you how to use campaign performance data to fine tune how you invest online so that you can maximize total conversions...
Better Testing Coming to Google AdWords

Better Testing Coming to Google AdWords

Improving your campaigns in AdWords is the goal of optimization. Now AdWords allows for easier ways to test changes to your campaign with drafts and experimenting features. Drafts are where you setup your changes and when ready you turn them on as experiments. You can...
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