by Rhett | May 8, 2017 | Knowledge
Google reviews best practices for writing text ads as well as optimizing campaign settings to better engage potential customers and drive higher quality visitors to your site. 
by Rhett | Dec 8, 2016 | Knowledge
Great discussion on how we use analytics to improve marketing campaigns. 
by Rhett | Dec 7, 2016 | Knowledge
The many tools of Google Analytics 360 Suite. by Rhett | Dec 6, 2016 | Knowledge
by Rhett | Dec 4, 2016 | Knowledge
Good discussion on optimizing for conversions in AdWords. 
by Rhett | Oct 11, 2016 | Knowledge
by Rhett | Jul 19, 2016 | Knowledge
In this video, we’re going to go over how to optimize for better display performance. It covers three things: + Audit your site categories for irrelevant content + Optimize your placements with the Placement Performance Report + Surface relevant technical issues with... 
by Rhett | Jul 12, 2016 | Knowledge
Well worth the 30 minutes. This is an excellent discussion on how to design for mobile and why. 
by Rhett | Feb 25, 2016 | Knowledge
“In this video, we’ll cover how to optimize your campaigns for maximum return from both online and offline conversions. We’ll show you how to use campaign performance data to fine tune how you invest online so that you can maximize total conversions... 
by Rhett | Feb 19, 2016 | Knowledge
Improving your campaigns in AdWords is the goal of optimization. Now AdWords allows for easier ways to test changes to your campaign with drafts and experimenting features. Drafts are where you setup your changes and when ready you turn them on as experiments. You can... 