Learn how to quickly publish remarketing lists from Google Analytics to DFP. 96% of website visitors don’t take any action on the first visit. Learn how to re-engage your prospects and customers to maximize your conversions, eliminate waste and take your ROI to new levels. Learn how to setup dynamic remarketing to make your remarketing efforts even stronger. Learn how to use Google Analytics to implement remarketing campaigns based on specific audiences. Learn how to enable remarketing collection in Google Analytics. Learn how to take advantage of RLSA. Google announce two new sweet features at SMX East. The first of which is demographics for search ads. Here you can use bid adjustments or even exclude ages or genders altogether. This will help advertisers further target search ads to their most valuable customers.... Great video on the power of YouTube and how to target users by passion, intent and personalization. Bonus on how to meaure brand lift as well. Some great info in this YouTube hangout. Also of note is YouTube Director for Android was mentioned as being released soon, very very soon.