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Useful tips for the Holiday Season – Search and Shopping Campaigns 

Useful tips for the Holiday Season – Search and Shopping Campaigns 

by Rhett | Oct 9, 2017 | Knowledge

Some good tips for the upcoming holiday sales season.
Matalan shifts value toward omnichannel impact

Matalan shifts value toward omnichannel impact

by Rhett | May 30, 2017 | Knowledge

Learn how Matalan, an international fashion and homewares retailer shifted their strategies to better reach their customers in an omnichannel world.
Capture – Be there for your customer 

Capture – Be there for your customer 

by Rhett | May 12, 2017 | Knowledge

Not showing up for every relevant search is like having a closed sign up during business hours. Learn the importance of a proper budget and how to communicate this to advertisers. 716 viewsNEW
How Search Engines are Incentivized to Improve their Algorithms

How Search Engines are Incentivized to Improve their Algorithms

by Rhett | Dec 14, 2016 | Knowledge

by Julian Adorney Many Americans trust the market to some extent but worry that capitalism will create a race to the bottom without government intervention. In their mind, companies will cut corners and outsource labor in the pursuit of profit, creating shoddier and...
Meet Remarketing Lists for Search Ads 

Meet Remarketing Lists for Search Ads 

by Rhett | Dec 12, 2016 | Knowledge

Learn how to take advantage of RLSA.
Expanded Text Ads

Expanded Text Ads

by Rhett | Sep 19, 2016 | Knowledge

Learn how to get the most out of expanded text ads.
Search Advertising Refresher 

Search Advertising Refresher 

by Rhett | Sep 7, 2016 | Knowledge

Good overview of search advertising with Google.
AdWords Fundamentals Refresher

AdWords Fundamentals Refresher

by Rhett | Sep 1, 2016 | Knowledge

Back to the basics
Learn about 4 Best Practices for RLSA in 10 Minutes

Learn about 4 Best Practices for RLSA in 10 Minutes

by Rhett | Aug 18, 2016 | Knowledge

– An Introduction to RLSA (Remarketing Lists for Search Ads) – Description of how RSLA works – 4 Best Practices for RLSA
DoubleClick Search Smart Bidding – Machine learning-driven bid optimization 

DoubleClick Search Smart Bidding – Machine learning-driven bid optimization 

by Rhett | Aug 4, 2016 | Knowledge

Smart Bidding in DoubleClick Search is built on Google’s deep expertise in machine learning and automation. Smart Bidding factors in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid...
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