Mobile First for the Micro-Moments that Matter

Mobile First for the Micro-Moments that Matter

If you hadn’t heard yet the Google Performance Summit was yesterday led by Sridhar Ramaswamy, Senior Vice President, Ads and Commerce. The arrival of mobile has led to a change in behavior where consumers have micro-moments of desires to know, learn and find out...
Winning with Search Audience

Winning with Search Audience

Search Audience Product Managers, Cedric Dupont and Brandon Ervin, and Performance Marketing Director, Nicolas Darveau-Garneau discuss Google search audience products, strategies, and best practices.
Remarketing Lists for Search Ads

Remarketing Lists for Search Ads

RLSA helps put your ads in front of highly qualified customers who have already shown interest in your business or products. Learn how to tag your site, set up remarketing lists, and bid effectively with AdWords.

From Search to Store 

The power of a computer in your palm with high speed internet has changed consumer behavior. Before you had to find a yellow page directory, map or telephone to find something nearby. Now people just say what they are looking for with “near me.” Words like...