Using Expanded Text Ads in AdWords

Using Expanded Text Ads in AdWords

Expanded text ads give you more space for your ad text and are designed for optimal performance on mobile devices so you can reach potential customers when they’re on the go. We’ll tell you how they work and give you some helpful tips to make the most of this...
Best Practices: Tailor Ads for Mobile Searches

Best Practices: Tailor Ads for Mobile Searches

In another video in this series we talked about the fundamentals of great ad writing. Those fundamentals will need to be adapted to mobile users. The mindset of mobile searchers is different: they may be on the go, less patient, more task-driven or in different places...
Best Practices: Remembering AdWords Fundamentals 

Best Practices: Remembering AdWords Fundamentals 

Creating great text ads can have big rewards for you in AdWords. Better relevance and click-through (CTR) lead to higher quality ads, which in turn can lead to better positions, lower CPCs, or both. That leads directly to the bottom line: better returns for your ad...
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