Great video on installing the Google Analytics using Google Tag Manager This lesson is all about setting up UTM tracking and analyzing your traffic sources. Great discussion here on the journeys consumers are making to the sale or conversion. Knowing what to measure and measuring accurately is essential in the digital age. Deciding what to track can help you not get overwhelmed with data that has little meaning to your business. In this Quick Tip video, learn a few test ideas for Publisher websites In this Quick Tip video, learn a few tips of what to test for an Ecommerce website Good video from the Google team on tracking your signup flows. Finding errors in your tracking is hard. Yes, you might be able to spot it in your data, but where did the error actually occur? Google Sheets is an awesome cloud-based Spreadsheet App that you can use to do analyse data. But it can also be use as a light-weight tracking solution. You can send data in and store it in a spreadsheet – In this video MeasureSchool going to show you how.... Firebase Analytics is the newest addition to Googles Analytics tools which is built primarily with Mobile Apps in mind.