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Google has released their guide to dynamic remarketing.

We’ve created a new best practices guide, Tailor Your Ads with Dynamic Remarketing, to help advertisers win those crucial “ready-to-buy” moments with dynamic remarketing and relevant ads. As business data feeds are crucial to dynamic remarketing campaigns, this guide focuses on how to create and optimize your feeds. It covers topics such as:

  • Setting up high-quality business data feeds
  • Providing complete product data
  • Keeping your business data feed fresh
  • Activating dynamic remarketing ads

View the full guide here.

Source: Inside AdWords: Tailor your ads with dynamic remarketing – Google Best Practices