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Part 2 of the “Technical Language Learnings” Hangout on Air. In this webinar, we go one level deeper than hypothesis testing and dive into lexical analysis as a valuable tool for fueling marketing decisions. Through lexical analysis, marketers can uncover language learnings and insights based on current messaging strategies. By having a deep understanding of the words and phrases that best resonate with their customers, marketers can gain a competitive advantage and actionable insights.