What makes the higher-ranking sites stand out from all the others of Google’s search engines? Well, these are the kind of questions that SEOs are questioning themselves about regularly while they are seeking the kind of keywords to use for dominating Google by outranking competitors.
It is not surprising how much these sites have in common with one another. It has nothing to do with their age or authority, including different elements and factors that not all websites would ever have hope of matching. All sites will have similar qualities, and you can take advantage by using them as a guide for improving your site!
The following five factors in which after explaining them to you, will help you understand their significance and will not only surprise you but will also show you how to improve your site.
Here Are 5-Significant Factors
- It is crucial to provide high-quality Content
Many websites which are at the top of the line are known for having high-quality content. However, to be honest about it (since no one is perfect), this means that there may be a few of the major websites that may not publish high-quality content regularly. Of course, not all websites with a high ranking will be putting out unique content all the time.
Remember, some content has longer or gives more details than some of the other sites does not necessarily make it a high-quality site. Even if the content is unique and comes from extensive research, many companies would only have the ability to copy. This unique content might make a breaking story.
It may even go viral. It is possible that someone else can creatively make a better design for it. Keep in mind, the different ways of creating great content can be infinite. It makes a huge difference when using SEO since having high-quality content can be beneficial to have your ranking factors boosted.
It is also sort of like having a magnet that draws backlinks to it. The more backlinks you have, are going to decrease the bounce rate you have, and your search results end up with a higher clickthrough rate (CTR).
The objective quality of top-ranked websites does not rely on their content alone. These websites may also take things a step further by optimizing their site to conform to Google’s standards. They use keywords within the title page, the URL, header tags, and purposely throughout the website’s content.
It is more challenging to create content that is considered high-quality than most people realize it to be. Even more so, if there is no way for your content to be judged, which is the user’s responsibility, you can take steps that can help influence what those who visit your site think about your content. It can also influence a user to feel that your content is of high quality.
The first thing to do would be to ensure your content is written by someone who knows what they are doing! There are plenty of online and offline sites with experts in content writing services unless you have skills (including journalists) who, by default, have skills to cover specific topics.
It is your decision whether you want to search for an expert to hire or use the skills you possess to write some high-quality content for your website.
For instance, many health sites have adopted strategies to hire professionals and let them put their skills to work for them. They also have the facts checked by another professional in the same field. Written content will also be proofread for proper medical spellings for all medical terms.
This does have its benefits, such as the medical terminology (in this case) being proofread for misspellings, punctuation marks, and other grammar issues, including the written content of the overall website that has been written by a professional writer who uses their skills to give the content that more professional appearance.
- The Thing to Be Focused on Is User Experience
Google’s top-ranking websites offer a premium for user experience and other options they can use to make specific customers return. This means the website must have an overall user experience that is “Great” from the get-go! With an intuitive layout, a terrific design, and, as previously mentioned, “high-quality content.”
Many of today’s highest-ranking websites will usually have one or more pages with ads. Only, these sites do not let the ads hinder a user’s browsing experience, nor do they allow intrusive popup ads. A user experience that is considered excellent is only one factor that makes these websites Google’s top sites. Google will begin ranking websites in 2021 using user experience metrics, such as HTTPS, interstitial presence, mobile-friendliness, and safe browsing.
Google aims to provide the best browsing experience possible for its users, so it puts such an emphasis on your site’s user experience. In a study conducted by Google, the company found that more than half (52% of users) will engage less with a brand after a bad mobile experience.
What does it gain from ranking you if you have a high bounce rate? The user experience on your site should be aligned with the top-ranked sites’ experience; otherwise, you won’t appear in the top rankings.
- Backlinks Are King
The first thing we need to get out of the pretty common way is to get backlinks.
Backlinks are what give Google’s top-ranked sites their power. Quality backlinks almost always lead to higher rankings. In fact, 3.8 times as many backlinks are located in the first result on Google compared to the rest of the first page results. Getting more backlinks is no problem for the big boys, either. The higher their Google ranking gets, the more backlinks they receive.
Ahrefs found that the top three results on Google generated more referring domains than any other pages. New referring domains are significantly more frequent on pages ranked first and second. Ranking first-placed pages receives between 5 and 14.5 percent of backlinks per month at a faster rate.
The number of backlinks isn’t the only factor in SEO. Quality is also essential. How do you identify quality backlinks? A domain authority, a mention in the site’s content, and topical relevance are signs of a high-quality link.
Let’s say you write a blog about cars.
A link from a significant health website carries less weight than a high-ranking car blog because it is not relevant to your niche.
Internal links should also not be overlooked. Most large websites (and especially news outlets) ensure that every new piece of content links to several previous posts.
Google is far more likely to crawl and index a website that has excellent internal linking. Your content will rank higher in Google can crawl and index your site easily. However, internal links can still result in higher rankings even if they do not have the same power as backlinks.
It is all to say that if you want to compete with the biggest brands in your industry, you need to build backlinks in a scalable way.
- Users’ Intentions should be taken into account
It seems as though some websites with top rankings have several different pieces of content that offer different perspectives on the same subject? The reason for that is they appreciate the value that Google places on user intent.
For each query, Google strives to return the most relevant and fitting content. An essential part of that is understanding what the searcher is trying to accomplish. Do they want to learn something? Looking for a topic to research? How about making a purchase? The results delivered by Google depending on the intent.
When Google believes a user is seeking e-commerce information, it serves e-commerce pages and informational blogs.
You’re much more likely to rank highly if you write content that matches the intent for each of your target keywords. To become a top-ranked site, you need to know what kind of content Google thinks users want to see. Because of this, most top-ranking websites cover similar topics: to catch any user intent.
There’s more to it than just informational versus commercial. Informational content comes in a variety of forms, and users may choose to access any of them. It can be a listicle in some cases. A video may be more appropriate for other queries.
Understanding the user intent can yield profound results when you target each keyword or subject. Content that aligned with user intent led SaaS marketing company CoSchedule to increase search traffic by 594 percent.
- You Need Fast Page Speed
It’s never taken you long to load the New York Times, has it? Leading websites understand the importance of delivering content as soon as possible. As an indicator of desktop search ranking since 2010, Google announced it was also an indicator of mobile search ranking in 2018.
I’ll repeat it: slow sites hurt rankings.
If you want to compete against the highest-ranking websites, you must optimize your page for speed. While being 0.1 seconds faster does give you the edge over your competitors, it’s not the essential factor. A fast-loading site doesn’t negatively impact the user experience.
The results of a Google study show that over half (53%) of people abandon a mobile site if it takes longer than three seconds to load. The load time of your site will not be the only thing affecting your ranking. Users get fed up with waiting and choose a different site as well, so you’ll also be penalized for having a high bounce rate.
You can use Google’s PageSpeed Insights tool to check the speed of your page. Your site will be given a score out of 100, as well as suggestions for improvement.
FAQs: Top Ranked Sites
Are there any common factors among top-ranking sites?
Many backlinks from high-quality websites, great content, a fast-loading website, and relevant content are all standard components.
What is the best way to check my page speed?
Google PageSpeed Insights is a helpful tool.
Why is user experience necessary?
As a user, you want the best experience possible. This includes sending them to sites that are easy to navigate. It is for this reason that user experience has become a ranking factor.
Where does this high level of backlinking come from?
This is partly because of the quality of their content and because they rank highly on Google. Because of this, they are attractive targets for people seeking authoritative links.
What is the best way to determine user intent?
You may want to look at the pages that appear when you Google for the keyword you wish to rank for. Create content that follows the same format throughout.
How do I improve my rankings with better content?
Several factors contribute to better ranking. Backlinks from high-quality content attract more viewers, but in-depth content also attracts users and makes them spend more time on your site.
The Best Ranked Sites: What You Can Learn
You can’t turn your website into a top-ranking site overnight. Nonetheless, you can utilize some of their techniques to improve the ranking of your site on Google. As you have learned, they share more than a few things. Your website should have a scalable system for generating backlinks, high-quality content, a great user experience, a fast load time, and content that considers your users’ needs. When you follow these five steps, your site will be well on its way to ranking highly in the future.