At the recent Google Marketing Live conference YouTube announced a new offering to help businesses scale their creative assets and create new ads.
First is that YouTube will now take your popular social media images and build them into ads across GMail, Discover and YouTube feeds.
Also they have announced their new bumper machine. Bumper ads are 6 second ads that are unskippable and offer a quick way to tell your story.
The bumper machine will analyze your video for engaging and interesting moments and create video ad options that you can then save and edit.
These tools will help both agencies and businesses grow their reach and tap into more of the potential of YouTube